Google Business Profile Management and Optimisation
Get more customers for your local business with an optimised listing on Google Maps.
What is a Google Business Profile?
Google Business Profile, previously known as Google My Business or GMB, is a free platform created by Google to help local businesses connect with potential customers in their area. It’s like a modern-day phone book that allows users to quickly find key information about your business. The content you post on your GBP can significantly influence your business’s visibility in relevant search results and on Google Maps. So, it’s important to make sure your profile is up-to-date and accurately reflects your business.
Why is a Google Business Profile important?
Google is the primary touchpoint for most users searching for local businesses these days. The last 2 years have seen a 200% rise in ‘near me’ searches, which today account for over 40% of all searches in Google. When these people search for businesses like yours in your area, Google will display a map of the area and three relevant Google Business Profiles in a prominent position on the side of the page.
This set of three results is called the Google Local Pack, and it is an essential part of local SEO. Users are most likely to click on first-page search results, and the Local Pack is always displayed on the first page. Attaining this coveted placement will significantly boost your local traffic and get you more customers as a result.
In other words, Google has become the go-to source for finding local businesses, with a significant increase in ‘near me’ searches over the past two years. When people search for businesses like yours in your area, Google displays a map and three relevant business profiles in a prominent position. This set of results, known as the Google Local Pack, is crucial for local SEO and can greatly increase your local traffic and customer base. So, it’s important to optimise your business profile to appear in the Local Pack.
What our Google Business Profile Optimisation Service can do for you
We offer Google Business Profile optimisation services to help businesses take full advantage of this platform. Our GBP clients enjoy a range of benefits, including:
- Increased visibility on Google: Having a GBP allows your business to appear in the Local Pack, a prominent first-page position that is great for attracting new local leads.
- Improved engagement with your listing: Optimised listings attract more attention from potential customers, encouraging them to learn more about your business and what you have to offer. The more they learn, the more likely they are to buy from you.
- More phone calls, bookings, and website visits: When more people can find your business online, many of them will take the time to get in touch with you. You can use these opportunities to promote your products and services.
- A competitive edge: Not all of your competitors have harnessed the power of Google Business Profile. By enlisting professional help to optimise your profile, you gain a significant advantage over those who are still lagging behind.
- Higher local search rankings: Having a GBP also boosts the local SEO of your business’s website. We know how to use Google Business Profile for SEO, maximising the benefits of investing in your listing.
Google Business Profile listing creation
Setting up a Google Business Profile is a multi-step process. When we provide this service for you, we take care of the following steps:
- Claim your profile: Every business is entitled to a unique Google Business Profile. We create or claim yours for you, establishing the official listing for your company on this critical platform.
- Set your business address: Your business address will need to be configured differently depending on whether you operate a storefront or serve customers within a particular geographic area. We determine which applies to your business and set this field appropriately.
- Set your location: Like your address, your location must be set following specific guidelines. We set up this part of your profile to accurately reflect the way your business operates.
- Categorise your business: There are over 3000 potential GBP categories, and each business listing can use up to 10 of them. We choose the best category tags for your business to help you get noticed by leads looking for products or services like yours.
- Add your contact details: Leads who find your profile will want to know how to get in touch with you. We add your contact details in a standardised format to make it easy for leads to reach you by phone or email.
- Verify your business: Becoming a Verified Business can lend additional security and credibility to your Google Business Profile. We take care of the verification process for you so you have one less task to worry about.
- Monitor for and delete duplicates: Occasionally, someone else might create a duplicate listing for your business. We watch the listings to ensure that your business’s official profile is the only one that appears under your name, preserving both your traffic and your company’s integrity.
Google Business Profile listing optimisation
Our Google local listing optimisation services will shape your Google Business Profile into the perfect tool to promote your business. Your finalised info section will include:
- Your business address
- Your hours of operation
- Contact details such as your phone number, email address, and appointment or booking URL (if applicable)
- Your website address
- A description of your business and the services you offer
- The date your business first opened
- Additional information on your business, including highlights, popular offerings, accessibility options, and more
- Link and citation building to increase the authority of your listing
- Profile and background images
In other words, our services will help you create a comprehensive and effective Google Business Profile that includes all the essential information about your business. From your address and hours of operation to contact details and a description of your services, we’ll make sure your profile is complete and up-to-date. We’ll also help you build links and citations to increase the authority of your listing, and add profile and background images to make it visually appealing.
Google Business Profile management
Our Google Business Profile services also include active management of your profile. Some of the things we will handle for you include:
- Updating your hours of operation for holiday periods
- Uploading original photos and videos of your business location and/or staff
- Monitoring the built-in Insights Panel to discover useful information such as where your traffic is coming from, what queries leads are using to find your business, and how they are interacting with your listing when they find it
In other words, our services go beyond just setting up your Google Business Profile. We also actively manage it to ensure that it remains up-to-date and effective. This includes updating your hours of operation for holidays, uploading original photos and videos, and monitoring the Insights Panel to gain valuable insights into how people are finding and interacting with your business.
Leveraging GBP’s additional features
Google Business Profile offers several additional features that we can help you take advantage of when promoting your business. These include:
- GBP Messaging: GBP provides a messaging app that customers can use to text you any questions they might have. Providing customer service through this tool is a good way to get leads to warm up to your business.
- Google Business Profile Posts: Businesses can post content to Google Business Profile just like they do on similar social media platforms. You can syndicate photo, video, and text content through this channel to draw in more leads.
- Product Catalogue: GBP’s product catalogue feature allows you to list the products or services you offer on a dedicated page for customers to browse, giving them a snapshot of what they might find if they visited you in person.
- The Google Guarantee: Google offers the Google Guarantee programme for businesses in selected trades. If your business qualifies and you pass their screening process, any customers who are dissatisfied with your work may be able to claim reimbursement from Google. This makes potential customers more confident in committing to a purchase.
- Optimisation for Voice Search: More and more users are searching for local businesses by voice. Optimising your GBP profile for voice search will help you secure more local traffic for your business.
- Q&A Services: Your Google Business Profile includes a Q&A section where you can post your answers to some of the most common questions asked by your customers and leads. This section provides more opportunities for keyword placement and allows you to give your leads more in-depth information about your business.
- Reviews: GBP also hosts reviews that can be accessed through either your listing or Google Maps. Actively managing and responding to these reviews helps you shape your business’s reputation and build stronger relationships with your customers.
Pricing
(Pay as you go)
£49 a Month
Every business is entitled to a unique Google Business Profile. We create or claim yours for you, establishing the official listing for your company on this critical platform.
Your business address will need to be configured differently depending on whether you operate a storefront or serve customers within a particular geographic area. We determine which applies to your business and set this field appropriately.
Like your address, your location must be set following specific guidelines. We set up this part of your profile to accurately reflect the way your business operates.
There are over 3000 potential GBP categories, and each business listing can use up to 10 of them. We choose the best category tags for your business to help you get noticed by leads looking for products or services like yours.
Leads who find your profile will want to know how to get in touch with you. We add your contact details in a standardised format to make it easy for leads to reach you by phone or email.
Becoming a Verified Business can lend additional security and credibility to your Google Business Profile. We take care of the verification process for you so you have one less task to worry about.
Occasionally, someone else might create a duplicate listing for your business. We watch the listings to ensure that your business’s official profile is the only one that appears under your name, preserving both your traffic and your company’s integrity.
Our Google local listing optimisation services will shape your Google Business Profile into the perfect tool to promote your business. Your finalised info section will include:
- Your business address
- Your hours of operation
- Contact details such as your phone number, email address, and appointment or booking URL (if applicable)
- Your website address
- A description of your business and the services you offer
- The date your business first opened
- Additional information on your business, including highlights, popular offerings, accessibility options, and more
- Link and citation building to increase the authority of your listing
- Profile and background images
In other words, our services will help you create a comprehensive and effective Google Business Profile that includes all the essential information about your business. From your address and hours of operation to contact details and a description of your services, we’ll make sure your profile is complete and up-to-date. We’ll also help you build links and citations to increase the authority of your listing, and add profile and background images to make it visually appealing.
Our Google Business Profile services also include active management of your profile. Some of the things we will handle for you include:
- Updating your hours of operation for holiday periods
- Uploading original photos and videos of your business location and/or staff
- Monitoring the built-in Insights Panel to discover useful information such as where your traffic is coming from, what queries leads are using to find your business, and how they are interacting with your listing when they find it
In other words, our services go beyond just setting up your Google Business Profile. We also actively manage it to ensure that it remains up-to-date and effective. This includes updating your hours of operation for holidays, uploading original photos and videos, and monitoring the Insights Panel to gain valuable insights into how people are finding and interacting with your business.